Brooke Wilkins had already emailed me twice to say she couldn’t afford myofunctional therapy coaching and was thinking about closing her doors. She’d finished her myofunctional therapy training, named her business, filed her LLC, and still couldn’t get a single client in the door. She knew the clinical work inside and out. She just had no idea how to run a business — and that gap was costing her everything.

A few months after we started working together one-on-one, she had a $12,000 month. That is one student’s result, not a guarantee. Your results depend on your market, effort, offer, consistency, and follow-through. But the reason it happened isn’t complicated. And in this episode of The Profitable Myofunctional Therapist™ podcast, Brooke and I walk through all of it.

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This article is based on The Profitable Myofunctional Therapist™ podcast, Episode 78: She Was Trained, Stuck, and Full of Self-Doubt — Then This Happened. You can listen to the podcast here.

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The Gap Nobody Talks About in Myofunctional Therapy Training

Brooke’s story is not unusual. She found myofunctional therapy the way a lot of hygienists do — her body was breaking down, she was burning out in the op, and something clicked at a convention when she heard what this work could do. She got her clinical training. She felt good about the therapy itself.

Then she tried to run a business. And the wheels came off the bus.

“I knew I had strong clinical skills,” she told me. “But I couldn’t get people in the door. My offer was very choppy and shaky. My brain knew what I did, but I couldn’t get it to come out of my mouth the right way.”

That’s not a clinical problem. That’s a business problem. Specifically, it’s what happens when someone gets excellent myofunctional therapy training with zero high level business training attached to it. (I’m talking about CEO level skills – not “here is how you do client notes.)

This is exactly the gap that myofunctional therapy coaching is designed to close.

What “Stuck” Actually Looked Like for Brooke

Before we started working together, Brooke had tried to piece things together on her own. She was bouncing between software tools — never committing, never finishing. She had ideas but no structure to put them in. She had knowledge but no confidence to deliver it in front of a referral partner or a potential client.

“Because people weren’t coming in the door,” she said, “I was like, well, I guess it might be time to go back to dental hygiene full-time. My body couldn’t tolerate anymore. I was just really sad and discouraged and defeated.”

That word — defeated — is the one I hear most from trained therapists who can’t get traction. They’re not lazy. They’re not wrong for the work. They’re missing structure, accountability, and someone to tell them what to do next in the right order.

What Myofunctional Therapy Coaching Actually Changed

When Brooke and I started working together, the first thing we did was figure out where she actually was in her business — what season she was in, what had to happen first, and what she needed to stop doing entirely.

Within the first two months, something shifted. Not in her clinical skills, which were already solid. In her posture as a business owner.

“Having all the ideas in my head, but being able to get a homework template from you and say, okay, let’s put this down on paper now — that gave me confidence,” she said. “I kind of do know what I’m doing. I can do this.”

That confidence started showing up everywhere. In how she talked about her offer. In how she priced her services. In how she showed up in conversations with providers and potential clients. The business started to respond.

We got her off the software fence. We cleaned up her intake process. We got clarity on who she was talking to. And we raised her prices — because a therapist who doesn’t believe in the value of what she offers will communicate that uncertainty to every person she meets.

The Business Basics Nobody Skips (Except the People Who Stay Stuck)

One of the things Brooke said that landed hardest: she kept trying to figure it out on her own. Free content, Facebook groups, piecing together advice from every direction. And it never got her far enough.

“I couldn’t figure it out,” she said. “I kept trying and trying and trying to do it on my own.”

This is the trap. The free stuff exists. There’s a lot of it. But nobody giving away free content is going to hand you the recipe in the right order, specific to where you actually are, with someone holding you accountable to execute it.

That’s what myofunctional therapy coaching does. It’s not motivation. It’s not a course you chip away at when you have time. It’s structured, sequential, and it doesn’t let you put things on the back burner.

From Defeated to a $12,000 Month

By the time Brooke hit her biggest month in business, she’d done the unglamorous work. She’d committed to her software. She’d clarified her offer. She’d raised her prices. She’d stopped waiting to feel ready and started showing up like the business owner she already was.

“To have the peace of mind that when things do get slow, it’s going to be okay,” she told me. “You don’t have to go into the doom and gloom. Because you have the skills and the knowledge to direct and focus on continuing to grow.”

That peace of mind is what the work actually produces. Not a guaranteed income, not a full calendar every month — but the CEO skills to keep moving when things are slow, and the confidence to know you can build it back.

🎙️ Companion Episode: EP76 — Myofunctional Therapy Marketing: Trained But No Clients

Frequently Asked Questions

What does myofunctional therapy coaching actually include?

Myofunctional therapy coaching is business mentorship specifically for trained myofunctional therapists who need help building and running their practice. It typically covers offer clarity, pricing strategy, client intake systems, referral development, and CEO skills like scheduling, decision-making, and accountability. Inside The Profitable Myofunctional Therapist™ (PMT), coaching is structured around the 7 CEO Crowns and the 4 Seasons of Business framework, so every student knows exactly what to work on and in what order.

Do I need myofunctional therapy coaching if I already have clinical training?

Clinical training teaches you how to do the therapy. It does not teach you how to run the business that delivers it. Most trained therapists who can’t get clients aren’t struggling because of their clinical skills — they’re missing the business layer: offer, pricing, intake, marketing, and sales. If you’ve finished your training and still don’t have consistent clients, that’s the gap. You can book a Get Unstuck Call to figure out exactly where you are and what needs to happen next.

How long does it take to see results from myofunctional therapy coaching?

There’s no guaranteed timeline — results depend on your market, your effort, your offer, your consistency, and your follow-through. Brooke started seeing a shift in her confidence and systems within her first two months. Her biggest revenue month came four months in. What coaching does is compress the learning curve and eliminate the guesswork, so you’re not spending years piecing things together alone.

Is myofunctional therapy coaching worth it if I’m not making money yet?

This is the most common objection, and it’s also the one that keeps therapists stuck the longest. The reason you’re not making money yet is usually the exact reason coaching is worth it — you’re missing structure, clarity, and accountability. Investing in the business before it’s profitable is how the business becomes profitable. If you’re sitting on your training and nothing is moving, a Get Unstuck Call is a free place to start.

What’s the difference between myofunctional therapy training and myofunctional therapy coaching?

Training teaches you the clinical work — assessment, treatment, protocols, patient care. Coaching teaches you the business — how to attract clients, set your prices, build your intake, create a referral network, and run yourself like a CEO. Both matter. Most programs only give you one. PMT is the business layer. LMT60 is the clinical layer. Together they cover the full picture.

You Already Know Enough to Start

Brooke didn’t need more clinical training. She needed someone to show her the right order of operations and hold her to it.

If that’s where you are — trained, stuck, not sure what’s actually in the way — the Get Unstuck Call is a free 45-minute call where we figure it out together. No pressure, no pitch. Just clarity on where you are and what comes next.

Xo,

💙 Carmen

About Carmen Ball

Carmen Ball is a renowned, global myofunctional therapist, business coach, and host of The Profitable Myofunctional Therapist™ podcast. Over the past decade, she has helped thousands of people in her private myofunctional therapy practice (Impact Myofunctional Therapy) and coached hundreds of trained therapists to build profitable online businesses of their own. She is the creator of The Profitable Myofunctional Therapist™ program and Learn Myofunctional Therapy in 60 Days or Less (LMT60), a clinical training program for dental and health professionals. Carmen’s approach is simple: you already have the skills and the license. Now let’s build the business around them. She works with therapists around the world who are ready to stop spinning their wheels and start building a business they are genuinely bonkers about.